The more a customer buys from Praktiker chain, the bigger the discount for his purchase is. There are 3 ranks of clients within the Loyalty Program - Blue, Silver and Golden Clients. The Customer Loyalty Card color is defined by the activity of the client.

Praktiker EOOD was the first company in the DIY sector in Bulgaria to launch a Loyalty Program. The success of the program was immediate and evident. The first golden client within the campaign was registered in the very first month of the launch.