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Praktiker Concept
Our concept
Our activities are focused on our customers’ satisfaction. To live up to this claim we always think and act with our customers
in mind. This is valid both for the design of our Praktiker stores, and also for the extension of our assortment and service
offer.
Modern stores
One focal point of our attention is the modern design of our stores. At home and abroad we are building new, larger and more
attractive stores with wider aisles and a well-structured customer guidance system.
With the clear structuring into theme and experience worlds, our customers will find all products grouped according to their
needs - be it materials or tools for building, remodeling, do it yourself or gardening.
Large selection
A broad product portfolio and an excellent price-performance ratio are the characteristic features of Praktiker’s assortment.
Attractive entry-level products are available at the Praktiker stores in the same way as top-quality private labels and established
brand products.
The business concept: fair-price do-it-yourself
Praktiker markets are full-range suppliers in the field of do-it-yourself, offering a wide spectrum of products for building,
renovating, gardening, hobbies and home improvements. Praktiker targets both occasional and professional handymen with its
fair prices and dependable quality.
The company places emphasis on a high-quality assortment with products from renowned manufacturers as well as own-branded
goods. Particularly attractive prices and a high-quality approach are the norm. Praktiker has a clear and open concept: modern
marketing methods with wide aisles and a well-organized customer-guidance system guarantee a pleasant shopping experience.
Many locations also include generously dimensioned Praktiker garden markets. The modern layout of the stores makes a significant
contribution, both nationally and internationally, to securing and improving the company’s success and competitive position.
Attractive conditions
Praktiker Group has created an extensive services package for its customers to render the shopping experience at Praktiker
stores even more convenient. Be it special orders to measure or home deliveries – such services are readily available at the
Praktiker stores.
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